Salesforce Design Days
✦
BRAND + DIGITAL
MID-WEIGHT DESIGNER
⏳ 2 MONTHS
STORY
Salesforce designers celebrated creativity through "Design Days" annual events. Collaborating with them, we built immersive identities "Flux, Flex, Flow" and "/Prompt the New" transforming hybrid event spaces into vibrant hubs bridging physical and digital realms for every participant.
OPPORTUNITY
This hybrid event gave us a chance to connect designers across varied physical settings. We turned spaces like Falcon Towers into immersive brand experiences where every touchpoint encouraged genuine human interaction and celebrated our collective creativity.
DESIGN
We focused on tactile experiences by layering 3D acrylic elements and using bold gradients. Interactive cloud cutouts allowed designers to share unique ideas, while sustainable materials showcased our deep commitment to planet friendly conference visual aesthetics.
IDENTITY SFDD'22
FLUX·FLEX·FLOW
The 2022 theme "Flux, Flex, Flow" represented the fluid nature of design processes. This identity used organic motifs to illustrate how creativity moves through different states, fostering a sense of agility and community.
EVENT CREATIVES + MAPPING
EVENT SWAG MERCH
EVENT VIDEO
IDENTITY SFDD'23
/PROMPT THE NEW
The 2023 theme "/Prompt the New" signaled a strategic shift toward bold experimentation. Its visual system utilized sharp 3D geometries and futuristic motifs to challenge the status quo and inspire design breakthroughs.
EVENT CREATIVES + MAPPING
EVENT VIDEO
